HOMEPOLISH
Homepolish was a platform that connected clients with interior designers and facilitated the logistics of the design process. As Head of Copy and Content, I explored and expanded the brand’s voice and editorial perspective, from driving bold initiatives like OOH ads and printed magazines to managing workhorse copy like cross-department training manuals. Editorially, I oversaw the nearly 2-million strong Instagram account, robust digital magazine, and email newsletter, all while working cross-department to create materials and templates that close sales.
Paid Social
Registration Flow for Homepolish.com, edited and refined based on conversion.
Customer journey emails and content
Copy suite for the Homepolish in-person activation in partnership with Saks.